Cape Town — Creative Studio
Cinematic editing, generative AI systems, and real-world apps — built by someone who cuts film by day and swims the Atlantic before dawn.
01 — Craft
From tape and reel to modern timelines — two decades shaping emotion through cuts. TVCs, music videos, fashion, lifestyle, brand content. One of South Africa's first Final Cut Pro experts; trained other editors for Apple.
01 — 01
Television commercials and brand films built for broadcast. Pacing, structure, and narrative precision across formats.
01 — 02
Visual storytelling where look, movement, and rhythm carry the message. From runway to digital.
01 — 03
Music videos, events, AV's and digital pieces. The complete body of work.
02 — Generation
AI generates images. Meaning comes from editing. A director's eye applied to generative tools — so the work feels intentional, not accidental.
02 — 01
A cinematic brand film for a major international destination. Premium output, broadcast standard. AI-driven visuals indistinguishable from a full production — delivered without a single shoot day.
02 — 02
24-scene adaptation of Homer's Odyssey. Directed frame by frame — 2.39:1 anamorphic, 8 seconds per clip. Book 22 as production benchmark.
02 — 03
A cinematic motion system for AI footage. Snap zooms, speed ramps, whip pans, spatial lock — so generated footage feels directed, not rendered.
03 — Products
Real tools built from real conditions. Each starts with a question worth answering — then gets designed, built, and shipped.
Marine forecast + Gemini AI for open-water swimmers. Answers one question: can I swim safely right now?
React · Vite · Firebase · Stormglass · WorldTides · Gemini AI
AI-powered divorce document assistant for South Africa. Case file, document builder, timeline, emotional support — one tool.
Next.js · Supabase · Capacitor · PayFast
Built for the quintuple Robben Island crossing — five consecutive 7.5km swims in the Atlantic. Logs, AI coaching, Strava sync.
React · Vite · Supabase · Anthropic AI · Strava
04 — The maker
"Built between timelines, tides,
and cold Atlantic water."
Started in film on tape-based systems. One of South Africa's first Final Cut Pro experts — Apple brought me in to train other editors on the platform. Still cutting two decades later, now alongside AI pipelines and shipped products.
Cinematic editing and AI production under Potfiction. Co-founder of The Periodic Table creative studio. Client web and brand work under Fishgate Advertising. The common thread: clarity, emotion, and decisions that matter.
Training skins in the Atlantic — targeting a quintuple Robben Island crossing in March 2027. Five consecutive 7.5km open-water swims. The same discipline as editing: one decision at a time, no room for noise.
05 — Let's work
Open to editing commissions, AI production, and app projects.
potfiction@gmail.com